- Developed new paid marketing strategies that increased more than %75 of lead quality in the MENA region across different paid channels.
- Inspected digital campaigns performance regularly which helped getting less irrelevant leads and lower Cost Per Lead by %30.
- Built multiple conversion channels powered with AI that allowed getting more quality leads with less time spent on lead qualification.
- Created a strategic marketing plans that increased Edvoy’s app installs and conversions through app campaigns by %45.
- Compiled an overview of the competitive landscape for Edvoy by conducting expert marketing analysis and user research.
- Liaised with Sales, Product and Design teams to fulfil global OKRs on time.
- Provided weekly performance reports to senior management team using a new innovated techniques that automates the reporting process saving %85 of traditional reporting time.

Technical Skills Used :

Digital Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Marketing · Customer Relationship Management (CRM) · Marketing Automation · Email Marketing · Landing Page Building · Adobe Marketo · Salesforce · Javascript · HTML · CSS

Responsibilities :

- Managed the development, implementation, monitoring, tracking and optimizing of PPC campaigns using latest methods of identifying and tracking industry keywords and their popularity.
- Built and maintained PPC landing pages, building content and structure that increased the CTR by %15 and CR (Conversion-Rate) by %20 .
- Handled SEO activities for Videojet’s website using latest SEO techniques that increased organic search visibility by %40.
- Developed and driven impactful incremental revenue growth by generating high quality sales ready leads from new customers.
- Collaborated with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of customers.
- Managed e-mail campaigns and execution of digital and related marketing campaigns using Adobe Marketo.
- Planned, analyzed and reported on KPIs and finding opportunities for improvement on a monthly basis.
- Managed the PPC budget Effectively and efficiently to maximize the ROI.

Technical Skills Used :

Digital Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Marketing · Customer Relationship Management (CRM) · Marketing Automation · Email Marketing · Landing Page Building · Adobe Marketo · Salesforce · Javascript · HTML · CSS

Responsibilities :

- Created and managed lead generation campaigns thorough different marketing channels.
- Increased organic search volume by more than %35 for clients’ websites using latest SEO tactics.
- Prepared a dedicated user persona for each client which gave them a better understanding of their customer’s needs.
- Designed and developed landing pages and Wordpress pages that helped customers generate more quality leads.

Technical Skills Used :

Digital Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Marketing · Customer Relationship Management (CRM) · Landing Page Building  · Javascript · HTML · CSS

Responsibilities :

- Provided clients with a dedicated SEM consultations to help them identify the gaps in their marketing and lead generation plan.
- Supported clients with an SEO audit reports which summarize all the SEO errors they have that prevent them from getting clicks and having a good retention time rate.
- Helped clients build a solid marketing plans that aligns with their needs and budgets.

Technical Skills Used :

Digital Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Marketing · Landing Page Building