Responsibilities :

- Plan and execute the multi-channel marketing projects and campaigns focused on international students both locally and abroad.

- Coordinate marketing requests from different departments with the aim of promoting cross department events and activities to international students.

- Promote the business and relevant events through social media channels and targeted newsletters and create copywriting in line with best practice and appropriate brand tone of voice.

- Assist with increasing website traffic, ranking & subscriptions (including SEO ranking).

- Assist with developing brand awareness and promoting corporate identity.

- Research and analyse market trends by conducting customer research, market/industry research, media research, etc.

- Implement marketing campaigns to deadlines with identified targets and budgets.

- Support all marketing activities of departments in UKEC to achieve marketing targets

Responsibilities :

- Developed new paid marketing strategies that increased more than %75 of lead quality in the MENA region across different paid channels.

- Inspected digital campaigns performance regularly which helped getting less irrelevant leads and lower Cost Per Lead by %30.

- Built multiple conversion channels powered with AI that allowed getting more quality leads with less time spent on lead qualification.

- Created a strategic marketing plans that increased Edvoy’s app installs and conversions through app campaigns by %45.

- Compiled an overview of the competitive landscape for Edvoy by conducting expert marketing analysis and user research.

- Liaised with Sales, Product and Design teams to fulfil global OKRs on time.

- Provided weekly performance reports to senior management team using a new innovated techniques that automates the reporting process saving %85 of traditional reporting time.

Responsibilities :

- Managed the development, implementation, monitoring, tracking and optimizing of PPC campaigns using latest methods of identifying and tracking industry keywords and their popularity.

- Built and maintained PPC landing pages, building content and structure that increased the CTR by %15 and CR (Conversion-Rate) by %20 .

- Handled SEO activities for Videojet’s website using latest SEO techniques that increased organic search visibility by %40.

- Developed and driven impactful incremental revenue growth by generating high quality sales ready leads from new customers.

- Collaborated with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of customers.

- Managed e-mail campaigns and execution of digital and related marketing campaigns using Adobe Marketo.

- Planned, analyzed and reported on KPIs and finding opportunities for improvement on a monthly basis.

- Managed the PPC budget Effectively and efficiently to maximize the ROI.

Responsibilities :

- Created and managed lead generation campaigns thorough different marketing channels.

- Increased organic search volume by more than %35 for clients’ websites using latest SEO tactics.

- Prepared a dedicated user persona for each client which gave them a better understanding of their customer’s needs.

- Designed and developed landing pages and Wordpress pages that helped customers generate more quality leads.

Responsibilities :

- Provided clients with a dedicated SEM consultations to help them identify the gaps in their marketing and lead generation plan.

- Supported clients with an SEO audit reports which summarize all the SEO errors they have that prevent them from getting clicks and having a good retention time rate.

- Helped clients build a solid marketing plans that aligns with their needs and budgets.