Hello, I'm

Omar Hisham

Growth Marketing Expert & CRM Specialist

7+ years driving business growth through data-driven SEM, SEO, and Marketing Automation strategies.

Omar Hisham
7+ Years of
Experience

About Me

Growth marketing expert with 7 years of hands-on experience in SEM, SEO, ASO, paid app marketing, marketing automation, analytics, and user acquisition. Successfully managed over $500K in ad spend over the past 4 years, implementing data-driven strategies that fuel business growth and maximize online visibility.

Certified by Udacity, SEMrush, and other leading platforms, with a strong technical foundation that includes expertise in Salesforce CRM—from managing custom objects and automation to collaborating on Apex-based enhancements. Holds a BA in Turkish Language from Helwan University. Passionate about learning new skills, staying ahead of digital trends, exploring global markets, and consistently delivering results that exceed expectations.

Professional Experience

Digital Projects Officer

Jan 2025 - Present

United Kingdom Educational Centre (UKEC) | Manchester, UK

  • Managed and optimised Salesforce CRM configuration, workflows, and automation rules.
  • Collaborated with technical teams on Apex classes and process builder flows.
  • Led digital improvement projects across the website and CRM, resulting in a 15% increase in operational efficiency.
  • Contributed to a 20% increase in student conversions across key markets.

Marketing Executive

Apr 2024 - Jan 2025

United Kingdom Educational Centre (UKEC) | Manchester, UK

  • Planned and executed multi-channel marketing projects focused on international students.
  • Promoted business through social media via targeted campaigns and newsletters.
  • Assisted with increasing website traffic, SEO ranking, and developing brand awareness.

PPC Executive

Mar 2023 - Apr 2024

Edvoy Technologies | Manchester, UK

  • Developed new paid marketing strategies increasing lead quality by 75% in MENA.
  • Inspected digital campaigns, lowering Cost Per Lead by 30%.
  • Built AI-powered conversion channels and increased app installs by 45%.
  • Automated the reporting process saving 85% of traditional reporting time.

Digital Marketing Specialist

Oct 2021 - Nov 2022

Danaher Corporation | Cairo, Egypt

  • Managed PPC campaigns increasing CTR by 15% and CR by 20%.
  • Handled SEO activities increasing organic search visibility by 40%.
  • Managed e-mail campaigns and execution using Adobe Marketo.

Digital Marketing Specialist

Mar 2019 - Apr 2021

Mednetiks Agency | Manchester, UK

  • Created and managed lead generation campaigns across different channels.
  • Increased organic search volume by more than 35% using modern SEO tactics.
  • Designed and developed highly-converting landing pages.

Skills & Expertise

Core Competencies

SEM / SEO / ASO App Marketing Marketing Automation CRM Management Business Strategy Project Management Lead Generation

Tools & Platforms

Salesforce Administrator Google Ads Facebook Ads Google Analytics / GTM Adobe Marketo Hubspot Semrush WordPress

Tech & Languages

HTML / CSS / JS SQL / PHP English (Fluent) Arabic (Native) Turkish (Fundamentals)

Certifications

Google Ads Certification

Google Analytics Certification

Udacity Marketing Professional

Semrush SEO Certifications

Hubspot Digital Certifications

Danaher Transformative Marketing

VitalSmarts Crucial Conversation