Cairo, Egypt (Remote - Full-Time)

- Managed the development, implementation, monitoring, tracking and optimizing of PPC campaigns using latest methods of identifying and tracking industry keywords and their popularity.
- Built and maintained PPC landing pages, building content and structure that increased the CTR by %15 and CR (Conversion-Rate) by %20 .
- Handled SEO activities for Videojet’s website using latest SEO techniques that increased organic search visibility by %40.
- Developed and driven impactful incremental revenue growth by generating high quality sales ready leads from new customers.
- Collaborated with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of customers.
- Managed e-mail campaigns and execution of digital and related marketing campaigns using Adobe Marketo.
- Planned, analyzed and reported on KPIs and finding opportunities for improvement on a monthly basis.
- Managed the PPC budget Effectively and efficiently to maximize the ROI.

Manchester, United Kingdom (Remote - Full-Time Contractor)

- Developed new paid marketing strategies that increased more than %75 of lead quality in the MENA region across different paid channels.
- Inspected digital campaigns performance regularly which helped getting less irrelevant leads and lower Cost Per Lead by %30.
- Built multiple conversion channels powered with AI that allowed getting more quality leads with less time spent on lead qualification.
- Created a strategic marketing plans that increased Edvoy’s app installs and conversions through app campaigns by %45.
- Compiled an overview of the competitive landscape for Edvoy by conducting expert marketing analysis and user research.
- Liaised with Sales, Product and Design teams to fulfil global OKRs on time.
- Provided weekly performance reports to senior management team using a new innovated techniques that automates the reporting process saving %85 of traditional reporting time.

Sliema, Malte (Remote - Full-Time Contractor)

- Optimized Google Ads campaigns across Search, Display, Video, and Performance Max, reducing CPA by 30% while increasing lead volume by 25% within six months.
- Increased organic traffic by 45% YoY through comprehensive keyword research, on-page optimization, and technical SEO improvements.
- Partnered with developers to resolve technical SEO issues, improving Core Web Vitals by 20% and boosting search rankings.
- Led A/B testing for ad creatives and landing pages, increasing conversion rates by 15%.
- Conducted competitor research and backlink audits, securing 50+ high-authority backlinks through strategic link-building initiatives.
- Implemented HubSpot marketing automation and lead nurturing workflows, improving the MQL-to-SQL conversion rate by 20%.
- Built performance dashboards using Google Analytics 4 and Google Search Console, delivering actionable insights for SEO and PPC optimization.
- Designed data-driven PPC strategies that achieved up to 3× ROI while significantly increasing qualified leads across multiple industries.

Manchester, United Kingdom (Remote - Full-Time Contractor)

- Plan and execute the multi-channel marketing projects and campaigns focused on international students both locally and abroad.
- Coordinate marketing requests from different departments with the aim of promoting cross department events and activities to international students.
- Promote the business and relevant events through social media channels and targeted newsletters and create copywriting in line with best practice and appropriate brand tone of voice.
- Assist with increasing website traffic, ranking & subscriptions (including SEO ranking).
- Assist with developing brand awareness and promoting corporate identity.
- Research and analyse market trends by conducting customer research, market/industry research, media research, etc.
- Implement marketing campaigns to deadlines with identified targets and budgets.
- Support all marketing activities of departments in UKEC to achieve marketing targets.

Manchester, United Kingdom (Remote - Full-Time Contractor)

- Managed and optimised Salesforce CRM, including configuration of custom objects, fields, workflows, and automation rules to support student recruitment processes.
- Collaborated with technical teams on Apex classes, validation rules, and process builder flows to enhance CRM functionality and streamline user experience.
- Collaborated with cross-functional teams to align digital strategies with recruitment goals, contributing to a 20% increase in student conversions across key markets.
- Led digital improvement projects across the website and CRM, resulting in a 15% increase in operational efficiency for the student advisory team.
- Supported marketing campaigns with data-driven insights and reporting, improving campaign efficiency and user engagement.
- Worked closely with stakeholders to scope and deliver scalable digital solutions, including form integrations, campaign tracking, and reporting dashboards.
- Oversaw website content updates, SEO optimisation, and campaign performance tracking using Google Analytics, GSC, and internal data tools.